The beginning of 2013 brought IKEA, ’the Swedish furniture giant’, significant problems. The company was ‘dragged into the European horse meat scandal’ after authorities from multiple countries ‘have discovered horse meat in Swedish meatballs labeled as beef and pork.’ This article will focus and discuss how ethical were IKEA’s actions and response to the occurring situation with a relation to the Ten Principles of the … Continue reading IKEA: How Ethical Were Its Actions Towards The Meat Scandal?
In not so distant past Instagram posts were the heart of modern brands’ marketing strategy. Nowadays, with Instagram Stories taking over, it is time to step up and focus on both. Instagram is nowadays very important not only for big companies to build their brand identity but also for your personal branding. Almost all of us have an Instagram account where we share selfies with our friends and photos of … Continue reading If You Don’t Upload Instagram Stories Yet, Now Is The Time