Why Do People Visit Facebook Every Day?

When I am presenting a live seminar, I often ask the audience, “How often would you return to Facebook if every time you visited that site, you were shown the exact same information in your newsfeed?” You go there in the morning and you see certain posts from selected friends. Then you return in the afternoon and you see the exact same posts from the … Continue reading Why Do People Visit Facebook Every Day?

If You Don’t Upload Instagram Stories Yet, Now Is The Time

In not so distant past Instagram posts were the heart of modern brands’ marketing strategy. Nowadays, with Instagram Stories taking over, it is time to step up and focus on both. Instagram is nowadays very important not only for big companies to build their brand identity but also for your personal branding. Almost all of us have an Instagram account where we share selfies with our friends and photos of … Continue reading If You Don’t Upload Instagram Stories Yet, Now Is The Time