If You Don’t Upload Instagram Stories Yet, Now Is The Time

In not so distant past Instagram posts were the heart of modern brands’ marketing strategy. Nowadays, with Instagram Stories taking over, it is time to step up and focus on both.

Instagram is nowadays very important not only for big companies to build their brand identity but also for your personal branding. Almost all of us have an Instagram account where we share selfies with our friends and photos of our dogs.

Most big or modern companies include the platform in their marketing plans and make sure to post weekly if not daily.

If you care enough, your feed is well thought through, with semi-curated content, attractive filters and smart hashtags. If so, that’s great! However, it is not enough anymore. If you or your brand, or whoever concerned, wants to matter on Instagram, you (or they) should start uploading Stories.

What is Instagram Stories?

Do you know how Snapchat My Story works? Well, Instagram Stories are similar. You upload a vertical image or video and it will be available for all your followers to watch. It is positioned on top of their home page, for 24 hours. Afterward, it gets deleted.

Recently, it was the mentioned profile feed that was the most important aspect on the platform. Curating posts, choosing appealing colors, filters, hashtags, etc. However, according to SproutSocial, due to Instagram’s new algorithm, 70% of posts don’t get seen.

Another reason for this high` percentage is that Instagram is overloaded with content. For people who follow hundreds or thousands of accounts, it is simply impossible to see it all. Unless they spend the whole day scrolling through the app.

Today, more people watch Stories. One of the reasons is functionality as all of them are on top of Instagram’s homepage and they disappear once you’ve seen them. This means that you won’t have to accidentally go through the same content the next time you open the app.

Moreover, the fact that they won’t be available after 24 hours is attracting many users as they don’t want to miss something interesting.

If that didn’t convince you yet, there is a lot more data and statistics to back it up.

For example, according to Hootsuite, as of June 2018, there are almost 1 billion MONTHLY active Instagram users. DAILY, there are almost 500 million users. 80% of them, that is 400 million, watch Instagram Stories on daily basis.

Why not use Snapchat if Instagram Stories are so similar to them?

Snapchat was first. Instagram followed. Why not use the first, original app then? According to Business Insider, since Instagram launched the Stories, Snapchat usage went down between 15-40%. Moreover, social media influencers prefer to post on Instagram.

According to Social Report, 11 out of 12 of those influencers post more on Instagram than Snapchat. Their reason is backed up by statistics too. In 2016, they got around 330,000 views per day on Snap and now they get a maximum 250,000 only. The difference is huge, isn’t it?

How to make sure your Stories stand out?

There are multiple criteria you have to fulfill to make sure your Stories aren’t lost in the crowd or overlooked.

  1. Use high-quality pictures. There is no way to go around it. No followers want to see pixelated or blurry images.
  2. Your smartphone is vertical and so are everybody else’s phones so keep your images, graphics, and videos the same.
  3. Focus on engaging your customers. Repost their Stories if they mention your name in them, create polls where customers can answer a simple question or let them ask you questions through a submission box.
  4. Use a third party app to design your Story according to your brand identity. Here are 3 app examples: Unfold, Inshot and Canva.
  5. Use extra features provided by the app itself. Those include:
  • Mentions: Mention someone else’s account. Same as if you were creating a traditional post. This allows them to later report your Story into their own.
  • Location: According to Brand Watch, the location widget is the most used one by Instagrammers. It also puts you into a pool with other accounts who shared a Story from the same place. Hence, your chances for wider, but geographically specific, audience increase.
  • Filters: Once in a while a certain filter trends among influencers. Follow fashion and adapt your stories to them. Which ones does your competition use? Melbourne, Tokyo or Oslo?
  • Stickers and GIFs: They are funny. Just go ahead and try to make your audience smile.
  • Story Highlights: If you highlight your Story, it will become available for an indefinite period of time on your profile, on top of your posts. You can categorize them according to featured products, colors, etc.
  • Live Video: When you start a live video, your followers receive a notification to watch it. Perfect Call-to-Action.

The article was originally published on The Next Scoop.


50 thoughts on “If You Don’t Upload Instagram Stories Yet, Now Is The Time

  1. I like the helpful info you supply for your articles.
    I’ll bookmark your blog and take a look at once more here regularly.

    I’m moderately certain I’ll learn many new stuff right
    here! Best of luck for the next!

    Liked by 1 person

  2. Excellent post. I was checking constantly this weblog and I’m
    impressed! Very useful information specifically the closing section 🙂 I care for such information a lot.
    I was seeking this particular info for a very long time.
    Thanks and good luck.

    Liked by 1 person

  3. After checking out a handful of the blog articles on your web site, I really appreciate your way of blogging.
    I saved it to my bookmark webpage list and will be checking back soon. Please visit
    my website too and let me know how you feel.

    Liked by 1 person

  4. Hey! Do you know if they make any plugins to
    assist with Search Engine Optimization? I’m trying to get my
    blog to rank for some targeted keywords but I’m not seeing very good
    success. If you know of any please share. Thank you!

    Liked by 1 person

  5. Hi! This is my 1st comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading your blog posts.
    Can you suggest any other blogs/websites/forums that go
    over the same subjects? Thanks a lot!


  6. Howdy I am so delighted I found your blog, I really found you by mistake, while I was looking on Digg for something else, Regardless I am here now and would just like to say thanks a lot
    for a fantastic post and a all round entertaining blog (I also love the theme/design), I don’t
    have time to read through it all at the minute but I have bookmarked it and
    also added your RSS feeds, so when I have time I will
    be back to read more, Please do keep up the excellent work.


  7. Does your blog have a contact page? I’m having trouble locating it but, I’d like to send you an email.
    I’ve got some recommendations for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing
    it improve over time.


  8. Right here is the right site for anybody who wants to find out about this
    topic. You realize a whole lot its almost hard to argue with you (not that I personally would want to…HaHa).
    You certainly put a fresh spin on a subject which has
    been written about for decades. Excellent stuff, just great!


  9. This is the right web site for anybody who wants
    to understand this topic. You know so much its almost hard to argue with
    you (not that I really would want to…HaHa). You definitely
    put a fresh spin on a subject that’s been discussed for years.
    Wonderful stuff, just wonderful!


  10. Thanks for a marvelous posting! I seriously enjoyed reading
    it, you can be a great author.I will remember to bookmark your blog and
    will often come back in the foreseeable future. I want to encourage
    one to continue your great writing, have a nice day!


  11. You really make it appear so easy along with your presentation however I find this
    matter to be actually something that I think I
    would never understand. It kind of feels too complicated and very vast
    for me. I’m looking ahead on your next publish, I will try
    to get the grasp of it!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s