When I am presenting a live seminar, I often ask the audience, “How often would you return to Facebook if every time you visited that site, you were shown the exact same information in your newsfeed?” You go there in the morning and you see certain posts from selected friends. Then you return in the afternoon and you see the exact same posts from the … Continue reading Why Do People Visit Facebook Every Day?
The beginning of 2013 brought IKEA, ’the Swedish furniture giant’, significant problems. The company was ‘dragged into the European horse meat scandal’ after authorities from multiple countries ‘have discovered horse meat in Swedish meatballs labeled as beef and pork.’ This article will focus and discuss how ethical were IKEA’s actions and response to the occurring situation with a relation to the Ten Principles of the … Continue reading IKEA: How Ethical Were Its Actions Towards The Meat Scandal?
The Poster Museum The Poster Museum in Warsaw was opened in 1968, on the day of the 2nd International Poster Biennale. It was the first poster museum in the world to ever open its doors. The museum still operates. The current collection consists of around 61000 posters from all around the globe. That includes Polish and European as well as American, Chinese and Japanese ones. … Continue reading Inspiring Collection from the School of Posters
In not so distant past Instagram posts were the heart of modern brands’ marketing strategy. Nowadays, with Instagram Stories taking over, it is time to step up and focus on both. Instagram is nowadays very important not only for big companies to build their brand identity but also for your personal branding. Almost all of us have an Instagram account where we share selfies with our friends and photos of … Continue reading If You Don’t Upload Instagram Stories Yet, Now Is The Time
The modern art guide written by Susie Hodge, “Why Your Five Year Old Could Not Have Done That”, explains in great detail why your child isn’t actually able to create something similar to Jackson Pollock’s abstract paintings or Kazimir Malevich’s Black Square. Let’s follow Hodge’s method and look at logo design – Nike’s logo specifically. Why couldn’t your child design such a simple graphic? Nike … Continue reading Why Your Five-Year-Old Could Not Have Designed The Nike Logo